Paul does a bit more on the digital side.
We work on designs and edits together, I do social media, go skating with the team, film, talk to shops and handle orders etc. Me and Paul being the only two people handling the larger part of it, we both have a lot of roles. Tell us more about you and your brother’s backgrounds and duties for Poetic Collective? It is still a really small scale brand in the way that it’s only the two of us and we both have other jobs, but we hope for to grow so we can have more time to focus on the company.
At this point, my brother came in and added his digital expertise and sense of aesthetics to help shape the brand and slowly it started growing. So instead we try to draw our inspiration from art history, architecture and design.Īs for as how it started, we began with just one board and a shirt graphic, and with the help of a few good friends that pitched in by buying a few decks to reach minimum quantity, we made a video. I have a background in fine arts and felt like most companies were looking to skateboarding for inspiration.ĭuring my art studies, I wanted to do something where we could look beyond the skateboard industry and in that way also bring something fresh, visually into skateboarding. Poetic Collective started from the will to do something with friends and to bring a different kind of aesthetic and way of looking at things into skateboarding. Please give an overview on how and why the company began?
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